In a new study published in the Journal of Business Research, researchers examined “the role of consumer personality traits as drivers of fair trade engagement and its subsequent impact on ethically-minded behavior concerning circular economy issues.” The authors found that “extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, whereas neuroticism has a negative effect, and openness has no significant impact. Consumer fair trade engagement was subsequently revealed to positively influence ethically-minded behavior related to circular economy. The association between consumer fair trade engagement and ethically-minded behavior was stronger in older, more educated, and high-income consumers, whereas gender had no moderating role.”
To learn more about a circular economy, go to:
https://ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview
“In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear. In a circular economy, by contrast, we stop waste being produced in the first place.”
The circular economy is based on three principles, driven by design:
- Eliminate waste and pollution
- Circulate products and materials (at their highest value)
- Regenerate nature
Making Nature-Positive Food the Norm
https://ellenmacarthurfoundation.org/resources/food-redesign/overview
Note: Be sure to see the Ellen MacArthur Foundation report, “The Big Food Redesign. Regenerating Nature With The Circular Economy” which is available at the above web link.
To read the new study published in the Journal of Business Research, go to:
https://www.sciencedirect.com/science/article/abs/pii/S0148296322001631
Citation:
Kutaula S, Gillani A, Leonidou LC, et al. Integrating fair trade with circular economy: personality traits, consumer engagement, and ethically-minded behavior. Journal of Business Research 2022;144:1087-1102. https://doi.org/10.1016/j.jbusres.2022.02.044
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